Innobook is the innovation guideline of Yıldız Holding with the objective of promoting Innovation as a strategic element to achieve sustainable growth, by being the point of reference leveraging on best practice.

Though each company approaches innovation in different ways, they all need a guideline bringing structure, discipline and capabilities to be successful.

As the guideline, Innobook embraces innovation holistically and systematically, designing the company's innovation model that encompasses culture, leadership and framework.

Innoday is an organization where employees come together to create a common mind and shape the three year pipeline through innovation.

The purpose of this two stage organization which has been kickstarted in 2011 is:

- To be inspired by the global and local trends

- To internalize the trends through the ideation workshops and enrich the team spirit with the different functions coming together

- To expedite the innovation process by converting ideas into prototypes in a quick fashion

- To learn from the experiences of others and our own

- To celebrate success and learnings

IdeaStar is an open platform where our employees share their ideas with each other and use it as a source of reference, it also relays the perspective of the company towards innovation.

The platform inspires the employees of Yildiz Holding with the latest global trends, success stories and best practices. It also provides the opportunity for employees to utilize the common mind and resolve the common issues in our business through ideation, exceeding the boundaries of brands and geographies.

All ideas shared on this portal receive a response upon evaluation. Ideas with potential are rewarded as they go through each stage of progress.

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